OK — off on a tangent that will no doubt make some of you hate me
The sad thing about the Massimo mug is that, upon reflection, it's a bad design. It doesn't look particularly comfortable to hold (I've held plastic picnic cups of similar, perhaps derivative, design and they suck), the "purity of design" whereby the way the handle meets the rim at the top (leading to Americans spilling their drinks) is rubbish since the same purity is MIA at the bottom. So it's a classic example of form over function — design at its worst — where
even the form is compromised.
I grew up in a house with an expensive steel and leather
butterfly chair and a very expensive chrome and leather
Wassily chair — both of them uncomfortable and not durable — and perhaps consequently I have
despised this kind of "clever" design all my life.
Like other faux industrial designs, the Wassily chair and the
massimo mug are both designed to look industrially produced while not actually being functional and inexpensive.
Massimo is more justifiably famed as the designer of the New York subway map — his design is fine, but not even slightly original, since it's essentially the
London Tube Map concept — from 1931 — applied to the NY Subway system.
I think it's important to differentiate great design — which satisfies aesthetic purposes AND functional purposes, ideally in some kind of mutually beneficial way (e.g. Unibody laptops, the original Mac design, and maybe even the new Mac Pro, which is a giant heatsink wrapped around a fan) with things that pretend to be functional minimalist designs but in fact are awful in one (or both) aspects upon examination (Neville Brody's early page layouts, e.g. for
The Face, which looked great but were almost impossible to read, or say
Falling Waters by Frank Lloyd Wright, which is beautiful but uninhabitable and almost unmaintainable).