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Yellow-green area light under the marque (.7 intensity). Blue point light off on the left side rear (1.5 intensity). Yellow-green point light in front up high. White spot light (.05 intensity) floating in the upper front and a spot under the marque. White (.1 intensity) area light in the right lobby space. No Skylight.
Then I added emissive materials to the backlit surfaces and lightbulbs. The alien posters have a bit of emissive to make them look a little backlit. In an ideal world I should add posters on the interior surfaces for depth.
'The Biltmore' text, created in Cheetah, has The Cheetah gold metallic shader on extruded sides, with an emissive material added to the front surfaces. The movie listings were made in Illustrator and brought in as pdfs., where the different colors added.
There's an hdri in camera and a background landscape photo of LA.
Shadows on in the camera. I turned them off and had no transparency on the lights until I had things basically the way I wanted them. This cut down on rendering times until I was ready to do the final tweaks.